Privacy Policy

Effective Date: May 7, 2025

1. Who Can Use Our Services

Our services are intended only for U.S. residents aged 18 and older.

We do not knowingly collect or solicit personal data from individuals under the age of 18. If we learn that we’ve collected information from a child, we will delete it promptly.

We do not target our services to users outside the United States, and we do not knowingly collect or process personal data of individuals in the European Union or other regions governed by international data protection laws.

2. Information We Collect

Personal Information: Name, email, date of birth, phone number, gender, payment details.
Demographic Data: Location, ethnicity, household income, political leanings, and personality traits (if provided).
Device & Usage Data: IP address, browser type, OS, site activity.
Emotion & Sensor Data: Camera and microphone inputs (with consent) to assess emotional reactions to videos.
Location Data: GPS location via mobile devices.
Financial Data: Tax and payment details for compensating panel participants.

Note: We only collect emotion and sensor data (e.g., facial expressions, voice tone) with your explicit consent. This data is used solely for research purposes and is not stored or shared in video form. Emotion data is analyzed in real time and discarded unless otherwise specified in a study.

In jurisdictions where biometric consent is required, we will request your affirmative consent before any session begins.

3. How We Use Your Information

Operate and improve our services
Power research studies and video panels
Deliver compensation and maintain tax records
Prevent fraud and maintain platform integrity
Comply with legal obligations

With service providers (e.g., analytics, cloud storage, payments)
With advertisers (only anonymized, aggregated insights)
With legal authorities when required by U.S. law

We do not sell your personal information. “Aggregated” means your data is combined with data from other users in a way that does not identify you personally.

5. Your Privacy Rights

As a U.S. user, you may have the right to:

Access or delete your personal information
Opt out of certain types of data processing (e.g., marketing cookies)
Correct inaccurate personal data
Request information about how we use or protect sensitive personal data, including demographic or biometric details

We do not discriminate against users for exercising their privacy rights.

To exercise any of these rights, contact us at [email protected].

6. Cookies & Tracking

We use cookies and similar tools to understand user behavior and improve the Sites. Learn more in our Cookie Policy.

7. Data Security

We use industry-standard safeguards such as encryption and firewalls to protect your data.

8. Data Retention

We keep your data as long as necessary for our business and legal purposes, including compliance with tax and record-keeping laws.

Emotion and facial expression data is analyzed in real time and typically deleted immediately unless you’ve opted into a specific study requiring longer retention. In such cases, retention duration will be clearly disclosed.

9. Changes to This Policy

We may update this Privacy Policy periodically. If major changes are made, we’ll notify users via the Sites or email.

10. Contact Us

Vibe Analytics, Inc.
Email: [email protected]
Address: 2261 Market Street STE 85070, San Francisco, CA 94114